Creating A Business Out Of The Comfort Zone With Eklavya Kapoor


New Delhi (India), April 1: Nowadays most of the businesses are being developed around the comfort zone, so that the audience can get their needs fulfilled within their comfort zone. Although there were brands doing the same thing in almost every industry, that’s when Eklavya Kapoor got the idea to do something for all the cricket lovers who want to get the latest cricket news before everyone else.
The Idea

Eklavya Kapoor then got the idea to start a Whatsapp Line for premium customers, who can pay them a specific amount on a monthly basis to get the best and latest cricket news before everyone else.
The idea was loved by cricket lovers and Eklavya was able to generate a number of customers for the same. As he grew this business, he started creating different whatsapp groups for different types of audience and things started going well. 

Growth Stage

Within a few months Eklavya Kapoor started charging INR 1500 per month from each customer. Later Eklavya tried to develop a new product for the audience that can help them make points while playing games and those points can be converted into cash withdrawals instantly. 

This idea got bombed and everyone just fell in love with the complete idea of getting the information that want, playing games, and then making money out of it. 

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