Khyati Infra Mart Disrupts Steel Supply Chain with Strategic Alliance with DS Jindal Group

New Delhi [India], April 10: In a bold move set to reshape India’s construction materials ecosystem, Khyati Infra Mart, under Khyati Contech Private Limited, has officially entered the TMT bar manufacturing space in collaboration with DS Jindal Group. Strengthening this ecosystem further is Flujo TMT Bars — with Flujo positioned as a brand by DS Jindal Group, integrated into Khyati Infra Mart’s fast-scaling distribution network.

This is not just another entry into the market. It is a fundamental shift in how steel supply chains are being built and controlled in India.

Building a More Efficient Steel Supply Model

The collaboration brings together manufacturing strength, distribution discipline, and brand trust. Flujo TMT Bars now stand at the center of this model, offering a unified product that reflects both manufacturing excellence and market reach.

The focus is clear. Remove inefficiencies, streamline distribution, and bring transparency into pricing.

This is about building a system that works better for everyone involved, from large infrastructure companies to local dealers.

Bulk TMT Bar Sales Go Live from April 10, 2026

Khyati Infra Mart will begin bulk TMT bar sales from April 10, 2026, under the Flujo TMT Bars line, catering to contractors, builders, infrastructure companies, dealers, and institutional buyers.

The approach is simple and direct. No middle layers, no unnecessary markups, and no uncertainty in supply.

The idea is to create a reliable, scalable supply model that customers can depend on.

Leadership Perspective

Sahil Jindal, Managing Director, DS Jindal Group, shared his view on the partnership.

“Our collaboration with Khyati Infra Mart is built on a clear vision to eliminate inefficiencies in steel distribution and bring scale, discipline, and trust into the system. With Flujo TMT Bars strengthening this ecosystem, this is not just expansion, it is a step towards correcting the way the industry operates.”

Avinash Kumar Bhatt, Founder, Khyati Infra Mart, added

“We are not building a trading company. We are building a controlled supply ecosystem. Flujo TMT Bars represent our first step towards integrating manufacturing with distribution at scale. Manufacturing is only the starting point. Distribution, branding, and pricing are all being rethought. We are scaling fast and we are scaling with intent.”

Strong Ground Presence Across 30 Plus Cities

Khyati Infra Mart has already built a solid offline presence across more than 30 cities. This network ensures faster delivery, stronger relationships with dealers, and better service at the last mile.

Key locations include Noida, Varanasi, Lucknow, Kanpur, Agra, Indore, Bhopal, Jaipur, Dehradun, and Delhi NCR among others.

This physical presence plays a crucial role in building trust and ensuring that supply meets demand efficiently.

Manufacturing Expansion Moving at Speed

The company has already finalized three manufacturing plants and is actively adding more across key infrastructure and logistics hubs to support Flujo TMT Bars production.

The goal is straightforward. Reduce delivery timelines, maintain regional price stability, and ensure uninterrupted supply.

Instead of relying on the supply chain, the company is focused on owning and controlling it.

Flujo Strengthening the Brand Layer

Flujo TMT Bars bring together brand credibility and distribution scale, with Flujo clearly positioned as a brand by DS Jindal Group. With Flujo’s growing presence in construction materials and Khyati’s aggressive market expansion, the brand is positioned to deliver consistency, recognition, and long-term value.

It is not just about supply. It is also about building a brand that customers across India can rely on.

Cement Manufacturing on the Horizon

Khyati Infra Mart has also confirmed its plans to enter cement manufacturing. The strategy remains consistent with its approach in steel.

Direct production, transparent pricing, and strong distribution control.

This move will further strengthen its position as a comprehensive construction materials player in India.

A Direct Challenge to the Existing System

Khyati Infra Mart is not trying to fit into the existing supply chain. It is working to redefine it through Flujo TMT Bars and its integrated ecosystem.

By combining manufacturing, direct sales, brand strength, and a wide physical network, the company is setting a new direction for how construction materials are sourced and distributed.

A Defining Moment for the Industry

India’s infrastructure demand continues to grow, but supply systems have not evolved at the same pace.

This collaboration between Khyati Infra Mart and DS Jindal Group, powered by Flujo TMT Bars, is addressing that gap.

April 10, 2026, is more than a launch date. It marks the beginning of a more efficient and transparent way of supplying construction materials in India.

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