Special Push for Karnataka’s Handloom Sector; Statewide Campaign “Our Heritage. Our Threads. Our Future.” Launched

Special Push for Karnataka’s Handloom Sector; Statewide Campaign “Our Heritage. Our Threads. Our Future.” Launched

Bengaluru (Karnataka) [India], August 10: In a major initiative to preserve Karnataka’s rich handloom heritage, strengthen the livelihoods of weavers, and position Karnataka’s handloom products in national and global markets, the Government of Karnataka has earmarked a special allocation of for the promotion and development of the handloom sector under the forthcoming Karnataka Textile and Apparel Policy, said Ms. Rohini Sindhuri, IAS, Secretary, MSME, Mines & Textiles Department.

She was speaking after presenting awards at the State-level celebration of the 12th National Handloom Day held in Bengaluru.

She said Karnataka’s handloom tradition is not merely a cultural legacy but also the primary source of livelihood for thousands of weaving families. While preserving this heritage, the government is equally committed to modernizing the sector and making it relevant to changing market demands so that it reaches the younger generation.

Box: Key Highlights of the Special Handloom Package

– special allocation for the handloom sector

– Focus on branding and market expansion for weavers

– Design development and product value addition

– Promotion through digital platforms and e-commerce

– Positioning Karnataka handloom products in national and global markets

– Launch of the statewide social media campaign “Our Heritage. Our Threads. Our Future.”

The special package will support initiatives such as design development, product value addition, branding, digital marketing, e-commerce, market expansion, and enhancing the competitiveness of Karnataka’s handloom products, she added.

On the occasion of National Handloom Day, Rohini Sindhuri also inaugurated the Handloom Products Exhibition and Sales Pavilion.

Textiles Development Commissioner A.B. Basavaraju said the new Textile Policy is being designed with the objective of making Karnataka’s handloom products more competitive in both domestic and international markets.

“Karnataka’s handloom sector is an invaluable asset to our culture and economy. Through the new Textile Policy and the statewide social media campaign, we aim to take Karnataka’s handloom products to national and global markets more effectively,” he said.

He further added, “The department is giving special priority to design innovation, technology adoption, branding, and market linkages so that the exceptional skills of our weavers receive global recognition.”

Former Minister and Member of the Karnataka Legislative Council, Umashree, said, “Handloom is not merely an occupation; it is an integral part of our culture, tradition, and way of life. Honoring our weavers and their craftsmanship is equivalent to preserving our heritage.”

The program was attended by Nagendra Kumar, Chairman, Karnataka Handloom Development Corporation; B.J. Ganesh, Chairman, Karnataka State Cooperative Handloom Weavers Federation; Garima Pansare, Managing Director, Karnataka Handloom Development Corporation; Soumya, Managing Director, Kaveri Handlooms; Additional Director Sridhar Nayak, CS Yogesh and senior officials of the department; representatives of handloom cooperative societies; weavers; and artisans from various districts.

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