Art of Silver: Durga Dass Seth Group Takes Silverware Legacy into Digital Era

Estd. 1930 legacy brand embraces 4th and 5th generation leadership to launch an end-to-end digital ecosystem for silver-plated articles and luxury home décor.

New Delhi [India], November 3: Tracing its lineage back to 1930, the Durga Dass Seth Jewellers Group (popularly recognized as DDS Jewellers) has established nearly a century of authority, heritage, and trust in the silverware business in India. Expanding this multi-generational mastery into modern digital commerce, fourth-generation custodian Vineet Seth alongside fifth-generation leader Srishty Kapoor Seth has launched Art of Silver.

Art of Silver is conceived as a dedicated digital-first brand focused entirely on premium silver-plated articles, hallmarked silver keepsakes, and silver home décor. Distinct from conventional wearable jewellery showrooms, the brand specializes strictly in curated silver gifting items and functional silver decorative articles tailored for contemporary homes, corporate gifting mandates, and celebratory milestones.

Centralized In-House Manufacturing in Okhla

To ensure uncompromising standards in metal purity, craftsmanship, and delivery timelines, Art of Silver established a fully integrated Okhla Industrial Area manufacturing facility in South Delhi. Bringing design, metallurgical casting, electroplating, and fulfillment under one roof eliminates third-party production dependencies and unnecessary retail markups.

Digital 3D Design & Prototyping: Translating creative sketches into precision molds with accelerated turnaround times.

Micron-Grade Electroplating: High-precision plating fortified with advanced anti-tarnish lacquering to ensure durable, long-lasting luster.

Integrated Logistics & Hallmarking: Rigorous quality controls, custom laser engraving, and tamper-evident packaging dispatched nationwide.

Built by Industry Veterans and Digital Specialists

Positioned as a premier silver gifting brand in Delhi with pan-India delivery, Art of Silver bridges generational craftsmanship with modern corporate execution. The leadership has onboarded top-tier graduates from renowned design and management institutes, seasoned digital marketers, corporate sales veterans, and master silversmiths to run a customer-first digital operation.

Curated Collections for Gifting & Living

• Pooja Essentials & Devotional Decor: Handcrafted deity idols, ornate diyas, chhatras, and puja thalis crafted for daily rituals and festive celebrations like Diwali and Dhanteras.

• Silver Home Décor: Statement centerpiece bowls, contemporary trays, and table accents complementing modern architectural interiors.

• Silver-Plated Gifting & Wedding Favors: Commemorative coin sets, filigree boxes, and bespoke keepsakes for luxury weddings and anniversaries.

• Executive Corporate Gifts: Minimalist desk organizers, cardholders, and branded silver mementos engineered for leadership awards and employee recognition.

“Our family has spent nearly a century mastering silverware. Through Art of Silver, we bring the DDS Jewellers standard into the digital era with verified authenticity, transparent pricing, and designs tailored for modern lifestyles.” —Vineet Seth (4th Generation, Durga Dass Seth Family)

“Gifting in India is rooted in permanence and meaning. With our fully equipped Okhla facility and digital commerce team, we make certified silver-plated and fine silver gift items directly accessible to buyers across the country.” —Srishty Kapoor Seth (5th Generation, Durga Dass Seth Family)

Official Brand Index & Contact Details