Awww India Celebrates 10 Years as India’s First and Only Integrated Pregnancy Brand
New Delhi [India], May 22: Founded in 2016, Awww India was built with a clear vision — to become a one-stop maternity destination offering a complete ecosystem of non-medical maternity services for expecting and new parents.
At a time when families had to rely on multiple vendors for photography, decor, styling, and milestone celebrations, Awww India introduced a seamless, integrated approach that brought every aspect of the pregnancy and baby journey under one roof.
From maternity photoshoots and baby showers to welcome baby decor, naming ceremonies, newborn photography, monthly milestone celebrations, and first birthdays, the brand specializes in celebrating every moment from pregnancy through the baby’s first year.
What makes Awww India unique is its positioning as a complete pregnancy and baby milestone brand focused on creating premium yet accessible experiences for modern Indian families. By combining photography, decor, planning, styling, and celebration services into one curated experience, the brand eliminates the stress of coordinating with multiple vendors while ensuring consistency, creativity, and high-quality execution.
Early in its journey, Awww India strengthened its presence with a campaign featuring Soha Ali Khan, helping establish the brand’s premium yet approachable identity in the maternity space.
Today, the brand operates across Mumbai, Bangalore, and Hyderabad and has successfully delivered thousands of maternity and baby experiences, earning the trust of parents through personalized service, creative concepts, and attention to detail.
One of the company’s key milestones came in 2020 when Awww India was selected from among 3,000 companies across India to receive a grant from Facebook, recognizing it as one of the country’s most promising rising brands.
Speaking about the vision behind the company, Founder & CEO Melita Furtado says:
“Our vision has always been to create a one-stop maternity destination where families can find everything they need during pregnancy and for their baby’s first year. At the same time, we wanted to ensure that experiences like maternity photoshoots, baby photoshoots, baby showers, naming ceremonies, and welcome baby decor feel premium and high-quality, while still being accessible and affordable. These are once-in-a-lifetime memories, and we believe every pregnant mother deserves to experience them — not just a select few.”
As part of its upcoming 10-year milestone, Awww India is introducing new themes, curated celebration concepts, exclusive packages, and innovative maternity experiences as it continues to redefine how pregnancy and baby milestones are celebrated in India.
With a growing digital presence and a loyal community of delighted families, Awww India continues to set new benchmarks in the maternity and baby celebration space while staying committed to its core philosophy — making beautiful memories accessible to every family.
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